Qualtrics MCP Server — AI-powered survey building
What it is. A Model Context Protocol (MCP) server that lets Claude control Qualtrics through natural language. 53 tools across 8 domains: survey creation, question design, flow logic, randomization, response export, contact and distribution management, and webhooks.
How it works. Install the MCP server locally (Node.js 22+), connect it to your Qualtrics API token, and Claude can build and modify surveys via conversation. You can say things like “Create a 2×2 between-subjects survey with attention checks and randomized block order,” and it generates the full instrument.
Survey experiments are a core method for many of you — especially in BDM, marketing, and OB. The tool collapses the time from experimental design to working instrument. Particularly valuable for rapid prototyping, complex randomization and branching logic (which is error-prone manually), and iterating on designs after advisor feedback without rebuilding from scratch.
Built by Yamil R. Velez (political scientist; has been working on AI-generated experimental designs since 2022).